You know, there are only a few moments over the years when specific music genres truly redefine themselves and create a new wave within the larger landscape. At Endy, we have a feeling that certain artists who are on the come-up right now are at the forefront of such a wave within alternative R&B. We’ve come across multiple artists experimenting with new sounds while being at the top of their creative game. Our algorithm led us to an artist who might become a significant contributor to that movement.

There’s something special about discovering artists who sound like they’re on the verge of breaking through, and we’re quite certain that Phoenix James fits that description. Her sound blends R&B with touches of indie rock and pop, while at times pairing seamlessly with hip-hop and neo-soul. You can hear that she isn’t afraid to experiment, resulting in a discography that is both versatile and distinct. After releasing a few singles and delivering some strong features, the artist is now approaching her very first EP.

Yesterday, Phoenix James released the single ‘Hold On’, which also serves as the opening track for her upcoming EP. Digital, distorted synths fill the background, while smooth drums carry the groove. With a delivery that is simple in the best way possible, she conveys the song’s message exactly as the lyrics intend. The track explores the feeling of not wanting to let go, a sentiment that all elements of the song embody.

As mentioned before, her EP will be released soon. We’ll of course keep you updated when the release day arrives. But if you want to stay in the loop, make sure to check out Phoenix James on her socials.